Online Advertising – Localized Sites
LIV Sotheby’s International Realty listings enjoy a powerful and comprehensive online reach. Your real estate offering will be featured on the following high traffic websites: LIVSothebysRealty.com and CrestedButteSothebysRealty.com.
My personal website: The Advisor is a top ranked website on Google for consumer searches of the Crested Butte real estate market. Your listing will be featured on this site. The site contributes significantly to my success and top producer ranking in our market. Buyers use it to find properties and learn about the market and community and sellers want their listings showcased on it because of the targeted traffic and overall exposure it creates.
The site currently averages 30,000 page views each month which translates into approximately 5,000 unique visitors. The sheer volume of website traffic generates tremendous exposure and leads for my exclusive listings. Most of the traffic is based on keyword searches, links and social media referral sources. Visit my site: http://www.crested-butte-real-estate.com.
Online Advertising – Global Advertising
My exclusive listings enjoy powerful and comprehensive online consumer reach. Your property will be syndicated on over 60 high traffic real estate websites & portals including but not limited to the NY Times, the Wall Street Journal, Realtor.com, Trulia.com, Zillow.com, SothebysRealty.com, LuxuryRealEstate.com and MansionGlobal.com.
E-Newsletter and E-Mail Marketing: The Crested Butte Real Estate Advisor
Your listing will be promoted to a variety of opt-in databases via my ActivePipe e-Mail system. Subscriber profiles include sales pipeline prospects, current and former clients, buyers, sellers, brokers, agents and investors. I manage a personal Sphere of Influence database comprising over 5,000 opt-in subscribers. I also market my exclusive listings to the following groups: the LIV Sothebys – Crested Butte Office Database, the CREN/GCAR Agent/Broker Regional Database, the Sothebys International Realty Affiliates Broker/Agent Database and the Rocky Mountain Commercial Brokers and Affiliates Database.
Example of a Recent e-Blast
View A Recent Marketing Piece:
https://crested-butte-real-estate.com/the-advisor/advisor-newsletter/
Real Estate Blog: The Crested Butte Real Estate Advisor
I use my blog extensively and it regularly receives hundreds of clicks for each new post. The blog content plays a big part in my marketing serving as a backboard for my social media promotions. I’ll create a dedicated blog post for your listing and manage that post until the property is sold. View my Blog: https://crested-butte-real-estate.com/the-advisor/my-blog/
I also blog on Active Rain https://activerain.com/profile/channing It has taken me years to get to the level of a top ranked blogger on this network. This is a powerful search engine marketing tool for my site and exposure enhancer for your listing.
Social Media Marketing – @channingboucher & #crestedbutterealestate
Facebook, Twitter, Instagram and LinkedIn are very important marketing and networking channels for me. I am on social media every day, promoting new listings, posting about closings and price changes, educating my followers with links to new blog content and advertising all things Crested Butte including special events, community news. I also love sharing beautiful imagery of our high mountain lifestyle. Your property will be actively promoted to my followers via the following social media outlets:
| Facebook: | Instagram: |
| Twitter: | LinkedIn: |
The Gunnison Country Multiple Listing Service (MLS) and the Colorado Real Estate Network (CREN)
Your property will be advertised 24/7 on the local MLS and the Colorado Real Estate Network statewide MLS system giving your listing maximum exposure to Colorado based agents and brokers as well as thousands of people that conduct their property searches online via MLS syndicated sites.
Print Advertising – Local and National
I promote my listings via the following traditional print outlets. Expect your listing to benefit from as much of these display advertising options as possible:
Weekly in the Crested Butte News – ½ page and ¼ page display ads
Seasonally in the LIV Sothebys International Realty Property Catalog: The Source.
10,000 copies distributed, Winter and Summer Issues produced each year.
Seasonally in the Crested Butte Magazine* (summer and winter editions). Full page, 4 color advertisements.
Seasonally in the Crested Butte Visitors Guide* (summer and winter issues). Full page, 4 color advertisements
*I pay a premium for “front of book” placements in these publications to promote my featured listings.
Additionally, I will use the following to promote your listing:
Premium Offering Sales Deck
Signage – If allowed, a sign will be utilized to promote the property.
Online Resources
Here are links to some additional information about me, about LIV Sothebys and samples of my marketing program elements:
About Sothebys International Realty
http://crested-butte-real-estate.com/the-advisor/sell-your-property/about-sothebys/
Sell Your Property with Channing Boucher
http://crested-butte-real-estate.com/the-advisor/sell-your-property/
Video Real Estate Tours
https://www.youtube.com/user/channingboucher/videos
Significant Sales – My Recent Crested Butte Real Estate Sales Activity
http://crested-butte-real-estate.com/home_status/significant-sale/
About Channing Boucher
LIV Sotheby’s International Realty – 2008 to present
Channing serves the Western Colorado markets of Crested Butte and the greater Gunnison County.
He is Gunnison County’s all time top producing real estate agent closing over 600 transactions, over a half billion in sales during his 15 year career including $131 million in 2021. Channing’s experience includes brokering Crested Butte’s highest profile homes, condos and ranches and the community’s largest scale real estate developments including Academy Place Crested Butte, Buckhorn Ranch, Wildhorse at Prospect, Nevada Ridge, Andesite Point and Skyland’s Golf Villas 2nd gen multifamily development. He is also a member of the Rocky Mountain Commercial Brokers network, representing Crested Butte and Gunnison County to this group of top agents from around the mountain states region.
EagleBrooke Realty – 2006-2008
EagleBrooke Realty was an independent real estate firm located in downtown Crested Butte. Most of the firm’s listings were located at Buckhorn Ranch, a 220-acre development located near the Crested Butte Country Club and close to Crested Butte.
