Local Print Advertising
Even though the Internet is where most serious real estate buyers and sellers congregate, I still run various print advertisements in Crested Butte, throughout the Gunnison Valley and via the Sotheby’s International Realty network I push listing promotions regionally and nationally. My exclusive listings are represented in the Crested Butte News, the Elk Mountain Real Estate Review, the Benson Sotheby’s Winter and Summer Real Estate Guides, the Winter and Summer editions of the Crested Butte Magazine and the Peak Home Magazine.
Sample of Page 3 Ad Placement in the Summer Edition of the Crested Butte Magazine
Peak Magazine Advertisement
Crested Butte Real Estate Advisor e-Newsletter
My monthly email newsletter: The Crested Butte Real Estate Advisor reaches a global audience of brokers, agents, investors, buyers, sellers, media members and the Crested Butte community each month. Each newsletter is chock full of information about buying and selling real estate in the dynamic Crested Butte real estate market. My personal listings and information about key offers, opportunities and features are integrated to each edition of the Crested Butte Real Estate Advisor.
Specialty Market Websites
Our lifestyle specific categories help network members effectively work with affluent buyers who view real estate as the catalyst to attaining their dream lifestyle. Offering a wide range of marketing support, our specialty markets include the following: Farm & Ranch, Waterfront, Ski, Golf and Historic
My exclusive real estate listings are showcased on the best real estate sites including the following:
Frontdoor.com | Great Homes Network | Homes.com | Home Finder | Hong Kong Tatler | House24 | International New York Times | JamesEdition | LP Luxury Properties | LuxuryEstate.com | New York Times | PropGoLuxury.com | Real-Buzz | Smarter Agent | Te Atrium | Telegraph | Trulia | Wall Street Journal | Yahoo | Zillow
Over 92% of all home and property buyers are now starting their property research and searches online. For a destination resort community like Crested Butte, this percentage is most likely higher. Most of our investors live in other states and countries of the world. The Internet is their PRIMARY tool for shopping our real estate. Internet home searchers are starting their home search much earlier than traditional home buyers. Different studies have shown different numbers, however realistically the average is greater than 3 months. In other words, a greater lag can be expected between the time that an agent and their clients actually starts looking for a home and the time that their clients actually purchase. The average time it takes for an Internet home seeker to reply to contact attempts by a broker is days versus months for a traditional buyer.
My No. 1 page rank drives thousands of visitors to this web site on a monthly basis. They use my MLS property search and listing tools, review my featured listings, take virtual tours, learn about the market and reach out to me via email and phone. My Internet marketing services are state-of-the-art and designed for bottom-line results.
360 Virtual Property Tours & Professional Imagery
For real estate sellers, my Internet marketing services includes full production and strategic placement of your virtual tour, professional photography, listing information and supporting documents into multiple online marketing channels. Each one of my residential listings receives a state of the art 360 Virtual Tour. I produce, promote and strategically place your virtual tour, property sales collateral and listing information into a variety of Internet-based sales and marketing channels.
- Featured on SothebysRealty.com and promoted throughout the worldwide Sotheby’s International Realty network
- Fed and listed to REALTOR.com and Trulia.com and Zillow.com and many other real estate portals.
- Compliant for IDX-MLS compatibility on all Internet-based MLS systems like Paragon and CREN.
- Advertised on this top ranked website and exposed to targeted real estate search traffic from Google, Yahoo!, MSN/BING.
- Featured in my monthly Crested Butte Real Estate Advisor email newsletter to a international real estate subscriber database.
SIR Mobile powered by Smarter Agent
The Sotheby’s International Realty® brand has partnered with Smarter Agent, the leader in mobile real estate technology, to co-develop the FREE Sotheby’s International Realty mobile application-SIR Mobile. SIR Mobile is leading the charge of the growing mobile marketplace and helping our network own the mobile relationship with your clients and potential clients. SIR Mobile is unique in that it works on any phone including iPhone, BlackBerry, Android, Palm and standard cell phones across all carries, as well as the iPad, enabling the Sotheby’s International Realty network to reach all homebuyers that use mobile devices.
To enhance your search for a home, the Sotheby’s International Realty iPad app not only offers luxury homes for sale, for rent and recent home sale prices, but also provides the ability to hone your property search based on local points of interest and lifestyle. It empowers you to get to know the neighborhood where you’re considering buying or renting a home.
SIR Mobile features:
View our international and U.S. MLS listings from the Sotheby’s International Realty network anytime, anywhere from the convenience of any standard cell phone, smartphone or iPad. Users have the ability to search for properties based on GPS location, address, city or zip code. Save your search or favorite properties to view later. Share on Facebook or Twitter. Send a property to a friend via text or email. Use the “Send to a Friend” feature to forward the app to any cell phone user via text message. Select the “Call to See” option to connect to a Sotheby’s International Realty real estate professional who will field any inquiries or schedule a home tour. View full screen high quality photography of homes.
SIR Mobile iPad features: Amazing photos of some of the world’s most distinctive homes. Almost 40 points of interest based on the property location. One -click-contact to a Sotheby’s International Realty broker or agent. The ability to save home search information and notes on a property for future use. A dynamic map feature displaying all available homes for sale or rent based on a user’s location or interested city/neighborhood
Social Media Marketing
I’ve promoted my exclusive listings and networked with buyers via my Facebook and Twitter postings. News travels fast on the Internet. The power of social media networking grows in strength everyday. It is really impressive to me how easily and effectively the connections are made.