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Every one of my client's properties is represented by our local team of experienced sales and marketing people at Benson Sotheby's International Realty in Crested Butte Colorado. We offer a unique combination of local knowledge and the global reach of the prestigous Sotheby's brand.
Each property receives a leading-edge sales and marketing package including the following:
Listings syndicated to all major Internet real estate portals and search engines.
Premium placement on strategic real estate web sites like Realtor.com, SothebysRealty.com and my top ranked Crested-Butte-Real-Estate.com - Ranked No. 1 on Google, Yahoo and Bing.com.
Exposure via my Crested Butte real estate Blog: The Crested Butte Real Estate Letter (Details)
Promotion via my internationally distributed Crested Butte Real Estate Insider email newsletter. (Details)
Advertising locally, regionally and nationally with ad placements in publications including the Crested Butte News, the Crested Butte Weekely, the Wall Street Journal real estate web site, the International Herald Tribune web site and the New York Times real estate web site
Professional photography and state-of-the-art 360 Virtual Tours integrated and cross-promoted with my traditional direct marketing efforts. My virtual tours are fully indexed by the major search engines including Google, Yahoo! and MSN putting your property's "virtual" advertisement in front of a targeted audienced of interested buyers. (Details)
Each listing's sales collateral pushed to a full color handbill, Sotheby's brochures and out to my growing database of direct email subscribers.
Snapshot of My Current Property Marketing Campaign - 2010
Benson Sothebys International Realty Premium Catalogs - Benson Sothebys International Realty promotes its listings with a 46-page, full color seasonal catalog. These premium catalogs are free and available everywhere, from the Mt. Crested Chamber of Commerce to the Gunnison - Crested Butte Airport.
Because Benson Sothebys International Realty is a part of the Crested Butte / Mt. Crested Butte Chamber of Commerce you will find these brochures placed throughout Crested Butte in restaurants, retail shops, hotel rooms, and at the ski area.
Internet Marketing - There are an abundance of resources available on the web for real estate sales and marketing. Currently, I aggressively advertise my real estate website and all of my listings on numerous websites including this site. Inquire today to learn all the details. I don't share this information with everyone.
Email Marketing - I actively market your listing via my email newsletter program. The CRESTED BUTTE REAL ESTATE INSIDER is my email "opt-in" newsletter. My subscriber database grows everyday. Subscribers are treated to a convenient, easy-to-read, email that arrives with information about new featured properties, links to 360 virtual tours, links to Crested Butte community resources and other types of helpful data like my blog that covers Crested Butte real estate market data and analysis.
Search Engine Marketing - As you probably know just having a website just isn't good enough these days, you also have to get your site listed in major search engines like Google, Yahoo!, MSN and AOL. You will find my Crested-Butte-Real-Estate.com web site placed at the top of every major search engine on the Internet for all high traffic key words, key word phrases and relevant search terms.
News Media - Benson Sotheby's International Realty runs advertising in the Crested Butte News and Crested Butte Weekly. These ads feature current and active listings in the office. We run additional ads in these two publications including the Seasonal Visitor's Guides in which we feature 2 or more of the properties we list.
Listing Brochures and Property Signage -We generate full color, custom Sotheby's brochures for all of our listings. Each listing is advertised prominently at the Benson Sotheby's International Realty offices at the four-way stop in Crested Butte. Also, our real estate property signs are bright, prominent and feature the Sothebys brand and our phone and web site contact information.
Gunnison Country Association of Realtors Real Estate Buyers Guide - Full and Half Page advertisements running all Summer and Fall in Gunnison and Crested Butte. Print Run: 30,000
Crested Butte Winter and Summer Magazine - This magazine is a high quality publication that reached thousands of locals and visitors alike.
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