New Marketing Tools at Crested Butte Mountain Resort

Crested Butte Mountain Resort sent out their community newsletter today. Here is a snippet of their announcement regarding their new logo (shown above) and their soon-to-be released overhaul on their website. Personally, I like what they’ve done with the art direction. It reminds me of an older logo from my earlier days in Crested Butte, when “The Last Great Colorado Ski Town” tagline was something the resort and the Town of Crested Butte utilized to promote our community.

Press Release from August 26 2013 (Crested Butte, CO)

Crested Butte Mountain Resort Unveils a New Logo, Announces New Website

Crested Butte Mountain Resort started on a new website development project with Dallas-based web design company One Fast Buffalo and finished with a new logo. As the resort gears up for winter, they are doing so with a fresh new look; one that highlights the iconic peak of Crested Butte Mountain and speaks to the brand of an area that is truly unique, vibrant and adventurous. With this announcement and some early season booking offers, the new logo is now officially out in the marketplace and on September 10, 2013 the resort will launch their new website, complete with the new brand and logo.

“We met with the web company for a few days in early May to articulate what our company was looking for in the new website,” explains Scott Clarkson, vice president of sales and marketing for the resort. “After hours of discussing the brand, it became evident that what we were all saying about our passion and the level of activity in Crested Butte wasn’t being conveyed to prospective guests through the present look and feel.”

Designer and owner of One Fast Buffalo, Ben Jenkins, took the feedback and went to the drawing board with the goal of truly establishing a design that felt more like how we all feel. “The look should be dynamic, vibrant, and colorful. CBMR is an action sports based company,” stated Jenkins, as he left the brainstorming room in early May.

“I very much wanted to see a design that focused on the silhouette of the mountain, celebrating our iconic peak,” Clarkson added. “Its shape is differentiating and its part of what makes Crested Butte such a special place. I was also looking for a design that would pop and help Crested Butte to stand out as it should. I think we got there with this new brand.”