Considering that snow skiing is the 2nd largest industry in the State of Colorado, it is great news to learn that as a collective body of Colorado ski resorts we saw another increase in skier visits this past 2006-2007 holiday period. And, Crested Butte Mountain Resort announced recently that skier visits are up approximately 5% this year over last, so it appears we are keeping pace with the rest of our industry’s growth and reaping the benefits of solid marketing and good snow conditions.
Today’s Article from Colorado Ski Country USA:
COLORADO SKI COUNTRY ANNOUNCES RECORD-SETTING FIRST PERIOD SKIER VISITATION
• Destination skier visitation remains strong throughout holiday period
Colorado Ski Country USA announced today its 26 member resorts posted record-setting skier visitation for the first portion of the winter season. Collectively, Colorado ski resorts hosted 3,285,649 skiers and snowboarders, an increase of 6.74 percent, or 207,533 visits, over last season’s record First Period, defined as October 13-December 31, 2006.
“To see such a positive increase over what was a great early season for us last year demonstrates the tremendous momentum Colorado has in its favor. We achieved some great results under some fairly challenging weather circumstances during the critical holiday season,” stated Rob Perlman, president & CEO of Colorado Ski Country USA. “It speaks volumes to the power of the Colorado brand worldwide.”
The state’s destination resorts saw the greatest gains in visitation with an increase of 11.9 percent over prior year, followed by the GEM resorts with a 10.7 percent increase. The two-year, upward trend is indicative of the robust markets on both the destination front and with those ski areas which are primarily community-supported. This year marks the third consecutive record First Period visitation for the Colorado GEM resorts who are more than 100,000 visits ahead of their five-year skier visit average.
Additionally, gains of more than 66,000 visits were reported at Front Range Destination Resorts over the 2005-06 First Period results, making the 2006-07 First Period the second consecutive record First Period for these resorts. Front Range Destination Resorts are now more than 240,000 skier visits ahead of their five-year First Period average.
“We are extremely pleased with our results so far, however we do have a long way to go,” continued Perlman. “Looking ahead, February and March are typically Colorado’s snowiest months of the year. Couple that with our upcoming activities and events and you have the recipe for continued success.”
The Colorado ski industry represents a significant portion of Colorado tourism, which is the second largest industry in the state. Last season, Colorado’s resorts set an all-time record for visitation with more than 12.53 million skier visits, representing more than 21 percent of the nation’s 58.9 million skier visits.